We are an Australian owned family business that has grown from a genuine desire to make a real difference to our country and our planet in regard to climate change.  We knew that LED's were the best alternative to incandescent lighting having already disregarded compact fluorescent bulbs as a viable alternative due to their mercury content, but we simply could not find what we were looking for and when we did the prices were exhorbitant.  We decided to take matters into our own hands and with the help of overseas partners we have found the absolute best quality products at the lowest prices and have made them accessible to ordinary Australians, who, like us, want to make a difference. We are committed to making alternative lighting affordable.